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"How will Printed Products Stay Sustainable?"
Recyclability – Problems and Solutions

  • INGEDE invited members of the paper chain to the INGEDE Seminar in London, Tuesday, Sept 13, 2005.

    Recent surveys promise a bright future for print media: advertisers realise that today they can reach a much wider audience by print media than by tv. With more and more programmes, single tv spots become inefficient.

    But print media consist not only of editorial content and advertisement - they are made of paper. A lot of them are made of recycled paper, and if not, at least they will be recycled.

    And recycling becomes more and more difficult. Advertisers demand brighter paper, but the resource that the paper industry gets becomes worse. New printing technologies create problems, some make paper even unrecyclable. More efficient collection systems can also mean a decrease in the average quality of the recovered paper.

    Printers, publishers, advertisers, art directors: Are you aware of the problems that your printed products can create - or avoid, if you make the right choices? Ink and printer manufacturers: Are you aware of the problems your products can create?

    INGEDE seeks the cooperation of the members of the paper chain to deal with the problems of paper recycling. At a seminar, INGEDE offers you backgrounds and insight into processes and developments.

    Agenda:
    - Introduction of INGEDE (Ulrich Hoeke, StoraEnso, Chairman of INGEDE)
    - Paper Recycling in Europe and in the UK (David Powlson, WRAP)
    - Recovered Paper Quality – The Paper Mill's View (Craig Robinson, UPM Shotton)
    - Deinked Pulp – Quality and Trends at INGEDE Member Mills (Andreas Faul, INGEDE)
    - Recyclability of Recovered Paper - Today's Hot Topics:
      -- They don't have to be bad: New Results with Flexo Inks
    (Erich Frank, XSYS Print Solutions)
      -- A Nightmare for Paper Recycling? Digital Prints (Axel Fischer, INGEDE)

    The International Association of the Deinking Industry
    INGEDE

    Further Details

    The full proceedings of the seminar are available on request.


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