"Recycling and Recyclability of Printed Products"
Problems and Solutions
Faculty of Graphic Arts
University of Zagreb
Together with the Faculty of Graphic Arts of Zagreb university, INGEDE invited stakeholders like publishers and printers as well as scientists and students from the Central and Eastern European (CEE) countries to Zagreb.
Presentations by Andreas Faul, Managing Director of INGEDE, and Branka Lozo, University of Zagreb
Why come to this seminar?
Surveys promise a bright future for print media: Advertisers realise that today they can reach a much wider audience by print media than by tv. With more and more programmes, single tv spots become inefficient.
But print media consist not only of editorial content and advertisement they are made of paper. A lot of them are made of recycled paper, and if not, at least they will be recycled.
And recycling becomes more and more difficult. Advertisers demand brighter paper, but the resource that the paper industry gets becomes worse. New printing technologies create problems, some make paper even unrecyclable. More efficient collection systems can also mean a decrease in the average quality of the recovered paper.
Printers, publishers, advertisers, art directors: Are you aware of the problems that your printed products can create or avoid, if you make the right choices? Ink and printer manufacturers: Are you aware of the problems your products can create?
The "European Declaration on Paper Recycling" sets recycling targets in quantity and quality. This self commitment is signed and supported by many members of the paper value chain publishers, printers, ink and adhesive manufacturers, paper industry and others (see www.paperforrecycling.org). It is the responsibility of all single members of this value chain to bring the targets to life.
INGEDE seeks the cooperation of the members of the paper chain to deal with the problems of paper recycling. This cooperation has already led to significant progress and awareness. At this seminar, INGEDE offers you backgrounds and insight into processes and developments.